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Levi’s and Google launch new smart denim jacket

Nov 29, 2019

Levi’s Trucker Jacket11

The phone slips into a pocket inside. © Jacquard by Google

The San Francisco-based denim brand Levi’s has announced a new Levi’s Trucker Jacket with Google’s Project Jacquard technology, which turns a portion of the fabric on the sleeve into a touch-sensitive remote control for phones.

This is a second version of their Jacquard smart jacket first introduced in 2017. The iconic jacket merges style with innovative Jacquard technology and allows the wearer to answer calls, play music, and take photos right from the sleeve.

Levi’s was the first to launch a product with Jacquard by Google. The new Levi’s Trucker Jacket incorporates the latest Jacquard technology with one of the brand’s most iconic styles. Building on the Levi's Commuter Trucker Jacket with Jacquard that was designed for cyclists, this next generation version has been designed from the ground up to be helpful in your everyday life.

With Jacquard technology, Levi’s Trucker Jacket lets you access digital services right from your cuff, wherever you go. Get updates about your day, take a remote selfie, get notified if you leave your phone or jacket behind, and more, so you can stay focused on what’s important.